Articles in the Mail, Express and the Times have all highlighted that a survey by insurance group Simply Business revealed that 17% of small businesses believe they would not survive a new lockdown. Not only that a total of 62% said they were less confident about their company’s long-term outlook. A meagre 5% of respondents think they would cope better.
If a company genuinely believes their business is really struggling, then one suspects that they must be already making plans to shelter their business through the storm. If not it maybe already too late.
In the particular case of SME’s battening down the hatches can often mean not spending any money on good advice or marketing. In the first instance the cost of good advice may very well end up saving you thousands or even your company and in the second if you don’t continue to market your business prudently your customers may very well already think you no longer are around!
